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Consider the target market for the product - get feedback from the manufacturers.
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What are the key features of the product?
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How do the key features of the product benefit the customer?
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What is the competition and how is the product different from the others?
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Illustrate key features and benefits of the product in a simple and direct manner.
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Incorporate ideas provided by the manuafacturer.
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Keep it simple - make sure potential customers get the message.
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Show potential customers everything they need to know to make a decision to buy the product.
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Use good lighting and composition - the image must be aesthetically pleasing as well as informative.
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Keep abreast of current advertising styles and techniques - and then get ahead!
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